A HISTORIC CONVERGENCE
Youth Olympic Games in Dakar.
FIFA World Cup.
Dakar Fashion Week 25th edition.
Senegal enters history and New York becomes the theatre of this ascension.
THE EXPERIENCE HIGHLIGHTS
Brands, sponsors, institutions, Press & influencers dinner — Dakar
Narrative pre-positioning
Brands, sponsors, press & influencers dinner — Paris
Setting the narrative
Press & influencers dinner — New York City
Diaspora activation
Official Launch of the immersive Pop-Up Store — New York City
Opening of the experience
Imperial bus in full SENEGAL IS CALLING branding through Manhattan — percussionists, models, sabar energy
Senegal Cultural Parade
France vs Senegal at MetLife Stadium — El Hadji Diouf present, private suites, official Fan Zone
Match Activation
Exceptional dinner — decision-makers, investors, influential diaspora, historic figures of Senegalese football
Gala Dinner
Closing of the NYC Takeover operation — heading to Dakar 2026
Closing & Road to Dakar
THE SENEGAL EXPERIENCE POP-UP
For ten days, New York hosts a next-generation immersive pop-up, a contemporary showcase of Senegal. A living space where culture, creation and investment opportunities converge.
Art & Lifestyle
Business & Investment
FROM DAKAR TO NEW YORK
Experience the stages of our journey
THEY LIVED THE WE XPERIENCE
We Xperience transformed my vision of international business. In just a few days, I made more connections than I had in years.
Fatou S.
Textile designer
PRODUCTS OF THE MOMENT
Kimono Teranga
85€
Confiture de Bissap
85€
Thé vert Attaya
85€
Kimono Teranga
85€