A HISTORIC CONVERGENCE
2026: The year Senegal enters another dimension
The Lions of Teranga — Africa Champions 2025/2026
The Lions claim their second star by winning the AFCON 2025/2026 title.
Youth Olympic Games — Dakar 2026
Senegal hosts the Youth Olympic Games for the very first time on African soil
FIFA World Cup 2026
Senegal shines on the world's greatest sporting stage during the FIFA World Cup 2026, organized in North America.
Dakar Fashion Week — 25th Edition
Senegal celebrates the 25th edition of Dakar Fashion Week, featuring a spectacular runway show over the sea linking Dakar to Ngor Island.
Building on a unique convergence in sport, culture, creativity and international influence, SENEGAL IS CALLING turns this historic moment into lasting impact.
THE EXPERIENCE HIGHLIGHTS
Press Dinner NYC
Scandinavia House
An exclusive gathering bringing together media representatives, partners, and key stakeholders to share the vision of Senegal is Calling, highlight its major milestones, and build meaningful connections with those helping amplify Senegal’s voice on the international stage.
France vs. Senegal Fan Zone
Virgin Hotels NYC
A vibrant Fan Zone experience celebrating the France vs. Senegal match in New York, bringing together football passion, Senegalese pride, music, culture, and community spirit in an unforgettable atmosphere.
Investors & Buyers Day
Scandinavia House
In-depth discussions, brand presentations, and targeted business meetings between entrepreneurs, investors, buyers, experts, and institutional stakeholders. A day designed to create meaningful connections, showcase Senegal’s economic potential, and open new opportunities for international collaboration.
Virgin Hotels New York City — The Factory Manhattan, New York
The central hub of the operation. A premium venue in the heart of Manhattan, the convergence point for brands, partners, investors, media and VIP guests.
Premium & experiential
High-end setting aligned with the operation's DNA: Black Excellence – Afrofuturism – Legacy
Manhattan visibility
Strategic address, accessible and prestigious for participating brands
VIP networking
Space designed to foster qualified encounters with investors, buyers, institutions and premium diaspora
Impact & content
A striking décor to amplify visibility, produce live content and create memorable moments
They lived the We Xperience
"I truly appreciated the quality of the organization, the energy present, and the vision surrounding the Africa Pops x Senegal is Calling 2026 project. It was a real pleasure to discover such an ambitious project for the promotion of Senegal, its culture, its brands, and its international influence. The exchanges and the project development presentation strengthened my desire to get more involved alongside you. I would be honored to join the delegation in Manhattan as an official Ambassador to promote Senegal together to the New York diaspora and highlight our country's full cultural and economic potential."
Senegal is Calling x Africa Pops Launch Evening
Dakar - May 2026