



A HISTORIC CONVERGENCE
2026: The year Senegal enters another dimension
The Lions of Teranga — Africa Champions 2025/2026
The Lions claim their second star by winning the AFCON 2025/2026 title.
Youth Olympic Games — Dakar 2026
Senegal hosts the Youth Olympic Games for the very first time on African soil.
FIFA World Cup 2026
Senegal shines on the world's greatest sporting stage during the FIFA World Cup 2026, organized in North America.
Dakar Fashion Week — 25th Edition
Senegal celebrates the 25th edition of Dakar Fashion Week, featuring a spectacular runway show over the sea linking Dakar to Ngor Island.
Building on a unique convergence in sport, culture, creativity and international influence, SENEGAL IS CALLING turns this historic moment into lasting impact.
THE EXPERIENCE HIGHLIGHTS

Press Dinner NYC

Africa Pops Business Seminar + Afterwork

Africa Pops delegation welcome and welcome dinner.
Cultural highlight of Senegal is Calling.

Senegal Cultural Parade
Match France-Senegal · FanZone
MetLife Stadium Business Lounge

Investors & Buyers Day
Investors Conference — Private Investors Dinner

RDV B2B
Gala Dinner

B2B Meeting
Business Cruise at sunset

Farewell brunch and closing of the Africa Pops mission.
Virgin Hotels New York City — The Factory Manhattan, New York
The central hub of the operation. A premium venue in the heart of Manhattan, the convergence point for brands, partners, investors, media and VIP guests.
Premium & experiential
High-end setting aligned with the operation's DNA: Black Excellence – Afrofuturism – Legacy
Manhattan visibility
Strategic address, accessible and prestigious for participating brands
VIP networking
Space designed to foster qualified encounters with investors, buyers, institutions and premium diaspora
Impact & content
A striking décor to amplify visibility, produce live content and create memorable moments


They lived the We Xperience
"I truly appreciated the quality of the organization, the energy present, and the vision surrounding the Africa Pops x Senegal is Calling 2026 project. It was a real pleasure to discover such an ambitious project for the promotion of Senegal, its culture, its brands, and its international influence. The exchanges and the project development presentation strengthened my desire to get more involved alongside you. I would be honored to join the delegation in Manhattan as an official Ambassador to promote Senegal together to the New York diaspora and highlight our country's full cultural and economic potential."
Senegal is Calling x Africa Pops Launch Evening
Dakar - May 2026



